Rockins Stories – Selfridges Pop-Up Shop

This week we unveiled our amazing new pop-up shop in Selfridges London. As part of Selfridges Music Matters campaign where they explore the strengthening relationship between music and style, we have injected our signature Rock’n’Roll style in to their exciting store concept.

Standing out in the Denim Studio is an explosion of Rockins proportions. Racks of vibrant leopards and flame print silk shirting. Statement tees including the epic “Smoking Gun” and “Burning the candle at both ends” and our western detail denim range hang alongside sumptuous 70s velvet and corduroy suiting and look fabulous styled with this seasons corresponding classic and fringed skinny scarves.

Of course, no Rockins display would be complete without our ever-distinctive record store packaging. Super skinnies in Cassette Cases, Neckerchiefs in 10” Sleeves, Bandanas in 7” Sleeves and Classic Skinnies in CD Boxes.

With a unique cover for each individual scarf displayed on tables and lined up in cassette carousels, it’s worth heading in just to check them out.

To top it all off we’re offering an exclusive gift with purchase, a “Get yer Rockins on ” canvas tote bag with every Ready to Wear purchase. And don’t forget to pick up a free copy of RIZ our brand-zine.

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